Shirinoku
bathe in the forest.





That forest is not your reality.
You're staring at a screen right now, likely inside a city building.

50% of humans live in cities.
We spend over 90% of each day inside these man-made walls.

This urbanisation is continuing to accelerate.
This urbanisation is continuing to accelerate.

But why should you care?
Why do we need nature in our fast-paced lifestyles?
Connection with nature provides a variety of benefits

1. Reduces Stress & Anxiety

2. Boosts Productivity

3. Purifies Air

4. Improves Mood

Shirinoku was born out of shinrin-yoku
The Japanese art of forest bathing - the act of visiting a forest to soothe oneself mentally
-
Shirinoku
bathe in the forest.
-
Mission
Our mission is to make products that bring the forest into the home.
-
Vision
Our vision is to reconnect city dwellers with the natural world.
Our Key Values
-
1. Mental Wellbeing
Our name comes from the Japanese art of Shinrin-Yoku, a form of nature therapy. This involves surrounding yourself with nature through the act of 'forest bathing' to improve your physical and mental health by building a deeper connection with nature.
-
2. Awareness
Through education and a social media presence, we want to spread the idea of Shinrin-Yoku around the world to ensure humanity doesn't destroy its relationship with the natural world, and to start a dialogue about the harm that this disconnection is causing us all.
-
3. Sustainability
All our activities must be carbon neutral and must never damage the already fragile ecosystem of our planet.

Inspired by this philosophy, we created the Noku Canvas.