You're staring at a screen right now, likely inside a city building.
50% of humans live in cities.
We spend over 90% of each day inside these man-made walls.
This urbanisation is continuing to accelerate.
As a result, we're losing touch with our natural world.
But why should you care?
Why do we need nature in our fast-paced lifestyles?
Connection with nature provides a variety of benefits
1. Reduces Stress & Anxiety
2. Boosts Productivity
3. Purifies Air
4. Improves Mood
Shirinoku was born out of shinrin-yoku
The Japanese art of forest bathing - the act of visiting a forest to soothe oneself mentally
bathe in the forest.
MissionOur mission is to make products that bring the forest into the home.
VisionOur vision is to reconnect city dwellers with the natural world.
Our Key Values
1. Mental Wellbeing
Our name comes from the Japanese art of Shinrin-Yoku, a form of nature therapy. This involves surrounding yourself with nature
through the act of 'forest bathing' to improve your physical and mental health by building a deeper connection with nature.
Through education and a social media presence, we want to spread the idea of Shinrin-Yoku around the world to ensure humanity
doesn't destroy its relationship with the natural world, and to start a dialogue about the harm that this disconnection is causing
All our activities must be carbon neutral and must never damage the already fragile ecosystem of our planet.
Inspired by this philosophy, we created the Noku Canvas.
The Noku Canvas aims to reconnect city dwellers with nature and leverage these benefits.